North Central Enterprise Region - Logo Standards & Production Guidelines

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Logo Standards and Production Guidelines

The North Central Enterprise Region recently released the Region's Branding Strategy.
This page will give you access to the logos and explain proper usage.

CLEAR SPACE

The logo is intended to stand alone. If possible, the area around the logo indicated by the grid should be clear of any other printing, as shown at the right. The grid is never shown. No other graphics, type, or illustrations should enter the clear space.

To ensure standarization, do not modify the logo by adding type or altering the proportions of the design. No variations on the arrangements of the components should be used. Only use the North Central Enterprise Region logo in the formats shown here.

COLOURS

The North Central Enterprise Region logo colours are Pantone 349 C Green and Pantone 124 C Yellow. The Pantone Matching System (PMS) is used to ensure consistency in colour applications. Pantone 349 C Green and Pantone 124 C Yellow may be broken down into process inks, for process (four-colour) printing. The breakdown is as follows: C-100, M-0, Y-91, K-42 for Pantone 349 C Green and C-0, M-28, Y-100, K-6 for Pantone 124 C Yellow.

The logo colours should not be replaced with any other colours without approval, and then only when material limitations cannot be overcome. Black or reverse versions of the logo are also acceptable.

REPRODUCTION

Always use official logo files to ensure good reproduction of the North Central Enterprise Region logo. Never distort or alter the North Central Enterprise Region logo. Use only as defined in these guidelines.

The North Central Enterprise Region logo should not be printed any smaller than 1.25” wide. Television and web logo reproduction should be a minimum of 144 pixels wide.

If black is the background color in reproduction, or if the background color is greater than 50% greyscale, then use the ‘reverse’ version of the logo.

FONTS

The official typeface is Helvetica Neue. Use Helvetica Neue as the primary typeface to provide continuity through all North Central Enterprise Region material. When Helvetica Neue is unavailable the use of similar typefaces (eg. Univers, Folio) is recommended.

TERTIARY OPTION FOR FOOTER

This is to be used if the document the footer is to be placed on has busy graphics or where a solid white shape might be distracting

Although not a strict rule, an appropriate placement for size is 3/5's of a page or advertisement width PRIMARY OPTION FOR FOOTER

The footer is a solid white curvilinear shape placed in the bottom
right corner of the document requiring the logo.

North Central Enterprise Region - Although not a strict rule, an appropriate placement for size is 3/5's of a page or advertisement width SECONDARY OPTION FOR FOOTER

This is to be used if the document the footer is to be placed on a white background. The coloured line delineates between the document content and the clear space for the logo.

North Central Enterprise Region - Although not a strict rule, an appropriate placement for size is 3/5's of a page or advertisement width. TERTIARY OPTION FOR FOOTER

This is to be used if the document the footer is to be placed on has busy graphics or where a solid white shape might be distracting

North Central Enterprise Region - Although not a strict rule, an appropriate placement for size is 3/5's of a page or advertisement width PRIMARY OPTION FOR HEADER

The header is a solid white curvilinear shape placed in the top right corner of the document requiring the logo.

Although not a strict rule, an appropriate placement for size is 3/5's of a page or advertisement width SECONDARY OPTION FOR HEADER

This is to be used if the document the header is to be placed on has a white background. The coloured line delineates between the document content and the clear space for the logo.